The date for the sixth edition of No Cash Day is decided: 5th April 2016

money 2020Las Vegas, Nevada, 27 October 2015 – The 2016 edition of No Cash Day™, the annual anti-cash event, organized by the Italian association CashlessWaysince 2011, will be held on 5 April 2016 and will have a European dimension for the first time.

Normally held in June, No Cash Day™, will be moved to April to salute Money 20/20 Europe, the first edition outside of the USA of Money 20/20, the biggest electronic payment event, held every year in Las Vegas, with more than 11 thousand participants attending the fourth edition.

No Cash Day™ will be a public call to stop using cash over a 24-hour period, shedding light on all the often unknown negative aspects of cash. The model was created in Italy, one of the countries with the highest cash usage in Europe, where digital payment tools are slow to take off.

Taking No Cash Day™ from a local to a European level, beginning with Italy, a country notoriously underdeveloped in terms of epayment, is a project we have been working on for a long time. The opportunity to see Money 20/20 being hosted in the Old Continent is perfect, and it will also be held in Denmark, in Copenhagen, a country that, unlike Italy, is very advanced in terms of digital money and has announced that they soon want to become totally cashless” – stated Geronimo Emili, president of CashlessWay and promoter of No Cash Day™.CashlessWay

About CashlessWay
CashlessWay is an Italian association with members including banks, telephone companies, meal voucher companies, payment innovation societies, etc. which works towards boosting the electronic money culture by means of various high impact, creative initiatives. CashlessWay also supports companies wanting to participate in the institutional debate in events where government and politics are always involved.

About Money20/20
Money20/20 is the largest global event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 10,000+ attendees, including more than 1,000 CEOs, from over 3,000 companies and 75 countries, expected at its 2015 U.S. event, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held in Las Vegas, October 25-28, 2015, followed by Money20/20 Europe in Spring 2016.